Land Rover is jumping into the crossover ring with their bad ass looking mo-fo of a little brother, The Land Rover LRX. It’s a three-door concept with the design attitudes of newer Rover vehicles with a more comfortable interior that looks like something out of a Star Trek: The Next Generation episode. The LRX concept made its debut at the 2008 Detroit Motor Show, and wowed spectators who were wondering about the future of the rugged truck manufacturer in a time when gas is cheap in the United States, compared to the rest of the world, at over $4 a gallon!
Land Rover’s Managing Director Phil Popham believes; “The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles.”
LRX’s exterior design is bulky but more aerodynamic than any previous Rover vehicle. Inside, you have a smaller yet roomy sitting space, and a consul which seems like it causes the
ship automobile to take off if you activate the correct sequence of buttons.
Expect to see the LRX concept not as out there when it comes to design once it hits the dealership, but you can rest assured this new Land Rover will help the truck giant survive in a changing environment (literally).
Be sure to take a look at Landroverpedia’s LRX Concept Video.